Giving Agarbatti an Identity - Creating Marketing Linkage

saptagandhaAgarbatti industry offers sustainable potential for rural enterprise. Domination of big market players in this industry is leaving majority of the small stick manufacturers with insufficient margins. NECTAR is attempting to empower these stick manufacturers. They are being trained for taking up rolling and perfuming facilities for producing quality product at marginal price leading to higher value addition. This is one industry which has substantial employment potential especially the rural women-folk. So far, NECTAR efforts in agarbatti activity have generated 14lakh Mondays of employment.

Towards empowering the women self-help groups, as a first step, NECTAR has taken initiative to provide training on agarbatti rolling to 100 women at 5 villages in Ri-bhoi district, Meghalaya.
To further strengthen the sector, NECTAR is procuring rolled sticks, setting up agarbatti perfuming units, packaging under NECTAR’s Saptagandha brand and marketing the same in markets.

Till now, NECTAR has attempted to penetrate in Maharashtra, Delhi/NCR, several parts of Uttar Pradesh, Chennai, Kolhapur, Hyderabad etc.